Flipbook vs. PDF

Which One is best for you?

There is a new kid on the block when it comes to online content publishing. You may or may not have seen them but flipbooks are here to replace or should we say take over the old PDF catalogues, brochures and books. If you are a marketer and are wondering whether it would be better to replace your old PDFs with a newer, trendier and more user friendly flipbook, you may have your answer by the time you read through this post.

Before we begin the comparison, it is important to note that should you decide to use flipbooks, you can easily use a flipbook PDF converter and therefore won’t have to create new content. That said, let’s take a closer look at why you would want to provide content as a flipbook rather than in PDF format.

PDFs are plain old boring

PDFs could open on any web browser or be downloaded and read on the computer. For a long time PDFs were the best and in some cases still are, but they are not without their flaws. With PDFS you can only view one page at a time and have to scroll through the pages like you would if you were reading through a word document.

This is one of the major ways that flipbooks are preferable to PDFs in many ways. In a competitive digital publishing world, consumers of information products want to be wowed by the product but also be able to consume the content easily and quickly. If you had created a content laden PDF that you think will benefit your readers but think it needs a little bit of a wow factor, a flipbook PDF converter might come in handy.

Many work very quickly, converting you PDF to flipbook in just a few seconds. Your customers will love your content more and thereby be more open to more content from you in the near future.  Since content marketing actually hinges on your customers engaging with your content, flipbooks might just be the game changer you have been looking for.

Flipbooks Make Reading very easy

Let’s face it, people are busy and don’t have time to read through thousands of pages of PDF content. This is why most marketers try to make their PDF content as brief as possible while at the same time ensuring that they share their message in its entirety. This need creates a real problem that only flipbooks can solve.

Your potential customer may download your PDF but if they never get the time to read it, you may be leaving potential clients and hence money on the table. Flipbooks uniquely solve this problem by making the document more visually appealing. With a flipbook your potential customers are presented with a format they are already familiar with; a flipbook looks like a book or magazine.

This means that the user will be more at home navigating through the content since it looks just like a book or magazine. They can easily scroll through the content to find what they are looking for and hence they are able to gain more from the flipbook as compared to a static PDF.

For example, if you want to go to the next page on a flipbook, you simply hover the mouse over the page and it will begin to lift up. You can then click and drag the corner of the page to turn it or simply click on it to get to the other page. To zoom in and see the content more clearly, all you have to do is simply double click on the page.

All of these great features don’t take away the ability to print or download the document for future reference.

With the right PDF flipbook converter, you can easily turn your Plain old PDF to fun, interactive PDFs that your audience will be happy to use. We all know that the essence of marketing is to make it easy for your potential customers to access the solution. Flipbooks are just one of the many ways you can make your content that much more available to your potential clients and keep them interested in what you have to say.